That‘s what winners look like, that went to the dogs: Darcy Bomford, CEO of publicly-listed True Leaf Medicine International Ltd., came to the Interzoo trade-show in Germany‘s Nürnberg to launch its innovative dog treats, based on hemp and other plant-based “superfoods“, into the European markets.
German television broadcaster Bayerische Rundfunk reported as follows yesterday from the Interzoo trade-show in Nürnberg, Germany (freely translated):
Everything for the dog, cat, fish and bird shows the 36th Interzoo in Nürnberg, starting today until Sunday. The internationally leading trade-show of the pet industry is experiencing record levels. Almost 1,800 exhibiting companies will give an overview on pet food and equipment, care products, garden and horse sports articles, as well as services.
The manufacturers, wholesalers, distributors, and service providers are coming from more than 60 countries. Their presentation of products and services at the world‘s largest professional trade-show for pet products is taking place on a record area of around 115,000 m2.
Visitors from more than 100 countries
The organizers expect up 40,000 visitors from more than 100 countries. By far the largest space at Interzoo is filled by products for dogs and cats. The second largest exhibitors are from the aquaristics space as well as articles for small animals and rodents.
The German love for pets
More than 40% of all German households live together with pets. Their favorite pet is the cat, 12.9 million live in German households. Followed by 7.9 million dogs. On top of that another 5.1 million small mammals, whereas the most favorite are dwarf rabbits. Of the 4.2 million caged birds, the budgy is the most popular. Ornamental fish live in 2 million aquariums and 1.6 million garden ponds.
The German’s Favorite Pets
High-quality products, which grant a healthy diet and development of pets, are one of the growth drivers in the global pet industry, according to Gemeinschaft Zoologischer Fachbetriebe. With 4.5 billion EUR, the total revenues in the specialized pet and foods markets grew by 2.2% over last year. 3.1 billion EUR fell under the category pet foods and 953 million EUR under pet equipment.
Interzoo in Nürnberg takes place between Thursday 26th and Sunday 29th May of 2016. Thursday-Saturday from 9:00 am to 6:00 pm and Sunday from 9:00 am to 5:00 pm. Tickets at the venue.
“In terms of quality and comfort, the sophistication of pet owners is on the rise. High-quality products, supporting a healthy diet and development, are the revenue generators. Health-oriented, sustainably produced and nicely designed articles are trendy.” (Birgit Ropohl in ‘Nur das Beste für Hund, Katze und Co.’, Mittelbayerische Zeitung, May 26, 2016)
True Leaf Director Kevin Bottomley goal-oriented at the Interzoo 2016:
The True Leaf team at the Interzoo 2016, ready to launch its True Hemp product line europe-wide (from left to right: Director Kevin Bottomley, European Consultant Narcise Kaiser, CEO & President Darcy Bomford, VP Marketing & Operations Alison Ruks):
True Leaf deserves your respect.. No, seriously
By Chris Parry on May 18, 2016
I’ve covered the North American marijuana investment space since there’s been such a thing, from the early days of the mining-to-weed diaspora, to the latter day Kafka-esque nightmare that has been the MMPR system.
And through those several years, a lot of companies that promised a lot failed to deliver anything at all. Others sputtered along, but have yet to really get their business plan firing. Some companies got it together quickly enough to get big dollar valuations, despite slow revenue growth, on the promise that one day it will all make sense.
But for the most part, it still doesn’t.
True Leaf (MJ.C) was an early MMPR applicant but quickly fell into the issue most applicants fell into – the realization that the system was never going to get around to licensing everyone.
So True Leaf management switched gears toward something that took advantage of the CEO’s sector background.
It moved into pet food.
The market gave precisely zero fucks about this business plan and, I’ll be honest, I figured it was a long shot. But Darcy Bomford had been there before, had built a pet food company and found distribution and made money doing it. So it figures he’d have a shot at doing it again.
We’re a year further along now, and Bomford deserves credit. He nailed it.
Against all the bullshit on messageboards that said his team were fly-by-nighters, that there was no market for hemp dog treats, that they were just flailing about looking for a way to hinge themselves on the dot.bong movement, against the shorters and the bashers and the cynics – at times, myself included – True Leaf didn’t just do what it promised, but has grown while others have faltered.
Look at that chart. Even if you took away the recent explosion in share price, from $0.05 to $0.15 is a solid triple in less than a year, while the jump in the last few weeks has taken it to nearly a five-bagger.
A lot of this is coming from sales results. In early March, the company launched True Hemp pet chew treats. By March 29, they were in 3,500 stores. By April 29, they were in 6,000 stores.
Hemp doggy treats, man.
And if you think this jump is mere fluke, or some sort of promo campaign result, not so fast. Turns out someone is chomping through as much stock as they can right now, amassing an interest that has effectively taken control of the company.
That someone is CEO Darcy Bomford. He’s papering the walls with True Leaf stock right now. He bought a bunch at $0.105 in the recent financing, and he turned a bunch of cash he’d loaned the company into more stock still.
Now ask yourself, would Bomford be doing this if he thought True Leaf’s future was going to be a long slow haul? Hell no, he’d be running around finding lithium properties like everyone else.
I’m not a consultant to True Leaf, don’t have True Leaf stock, they’re not a site sponsor and I get no benefit from pointing this out other than to lay some much deserved respect at the feet of a guy who did what he said he would.
True Leaf is legit. And it’s just getting started.
— Chris Parry
Superfoods: Pet food tracks another food super trend
By Debbie Phillips-Donaldson on May 12, 2016 on PetFoodIndustry.com
The ingredients list on the cat food bag sitting in my kitchen reads like something out of a foodie’s dreams, with foods like peas, salmon, flaxseed, sweet potatoes, alfalfa, blueberries and cranberries. Often falling under the category of so-called superfoods, their use in pet foods and treats is not all that new or revolutionary; ingredients such as these and pumpkin, kale and chia seeds have been appearing on pet food labels for at least a few years now and are especially popular in premium and superpremium products, including pet treats.
That’s because pet food makers the world over understand that the pet owners driving real, continued growth in the market, particularly highly involved pet parents, who also often enjoy higher incomes, increasingly seek to feed their furry family members similarly to how they feed their human ones. Which means searching for the same ingredients on pet food labels that they look for in their own food—and more and more, superfoods fit that bill.
New research from Mintel’s Global New Products Database shows a whopping 202% rise in the number of new human food and beverage products launched globally between 2011 and 2015 that included the terms “superfood,” “superfruit” or “supergrain.” Last year alone saw a 36% increase in such product launches.
While “superfood” and similar claims are essentially marketing terms used to describe foods (typically whole, natural ones) that are supposedly nutrient dense, there is no official or regulatory definition for the terms, under any regulatory body worldwide. “Generally speaking, superfoods refer to foods—especially fruits and vegetables—whose nutrient content confers a health benefit above that of other foods,” reads an article by the European Food Information Council (EUFIC).
Scientific research backing the claims surrounding superfoods is limited to just a few of the foods that usually fall into this category, and the studies themselves are often limited. “At first glance, they appear to lend weight to the existence of certain superfoods—certainly, the nutrients in these foods have been shown to have several health-promoting properties. But a closer look reveals the difficulty in applying the results of these studies to real diets,” the EUFIC article says. “This is because the conditions under which foods are studied in the lab are often very different to the way these foods are normally consumed by people in their everyday lives.
“One major characteristic of research in this area is that very high levels of nutrients tend to be used,” the article continues. “These are usually not realistically attainable in the context of a normal diet. On top of this, the physiological effects of many of these foods are often short-term.”
Seeking natural nutrition
Yet, as with human foods labeled natural—another term that has no official or regulatory definition, at least in the US—consumers are still drawn to labels touting superfoods. Mintel ties this to the strong consumer demand for highly nutritious products in general. For example, 73% of Italian consumers, 72% of French and Spanish shoppers, and 71% of German consumers believe that health-promoting benefits of natural foods (such as fruits and vegetables) are preferable to the benefits of functional additives.
Similarly, in the US, among consumers who prefer to purchase food products with “free from” claims (promoting what the foods do not include), 84% say they buy those products because they are looking for more natural or less processed food, according to previous Mintel research.
Granted, superfoods are mainly a phenomenon in developed markets. Most of the superfood and “superdrink” launches in 2015 occurred in the US, with 30% of all new superfood products globally, followed by Australia (10%), Germany (7%), the UK and Canada (6% each).
And, it’s not limited to just fruits and vegetables but has also expanded to ancient grains and pulses. “Between 2014 and 2015, there was a 70% increase in the percentage of food and drink products launched containing chia, while launches of food and drink products containing teff rose by 31%,” Mintel said. “Meanwhile, the number of food and drink products containing quinoa rose by 27%.” In addition, 30% of UK consumers say they think pasta made with ancient grains is healthier than regular pasta, and 41% of US consumers have eaten ancient grain-based cereals.
While the United Nations has declared 2016 as the year of the pulse, pulses have been used in pet food for some time now, particularly in grain-free products, and are certainly making their mark in human food, too. Over the past two years, food and drink product launches containing green split peas have increased 126%, while ones with coral lentils have grown 62% and products containing yellow split peas have risen 21%, according to Mintel.
Chia seeds, which we’ve seen appear increasingly in pet treats, are also on the rise in human foods. The number of food and drink products with chia seeds has grown 70% globally over the past two years, ones with pumpkin seeds have risen 27% and products with sunflower seeds have increased 22%.
Despite the lack of definition, regulation or in-depth research backing superfoods, they seem destined to capture the imagination, appetite and wallets of more and more consumers, especially in developed markets. This will likely continue to be as true for pet food as for human food.
Herbal Remedy for Pet!
Are you a pet lover? If so, then I am sure that you don’t want your pet to be afflicted by some illnesses, right? However, we cannot really escape the onset of some diseases, and so all we have to do is to find some possible solutions for treating whatever form of illness our pets experienced. For that matter, here is a few of the great herbal remedy for pet that is marketed online. Read on.
Herbal Remedy for Pet Birds:
In the early days, there were no guidelines and no dosages for the use of herbal remedy for pet birds. So, only those most experimental-minded of bird keepers were able to apply herbs. However, as the drug industry realized a less potential for harm of herbal remedy for pet birds than that of the over-the-counter medications, they greatly began to acknowledge aloe vera as a great herbal remedy for pet birds.
Aloe vera is actually the most popular herbal remedy for pet birds, specifically for parrots. One of its applications is a topical spray that is intended to comfort the irritated skin of birds that engage in feather plucking. This herbal remedy for pet birds gives relief to pain of plucking and it also aids to prevent bruising. Aside from that, this herbal remedy for pet birds helps to prevent the yellowing of the purple, black, and blue colors of the parrots.
Aside from aloe vera, garlic is also known as an effective herbal remedy for pet birds. It has anti-oxidant and anti-parasitic qualities which eventually kill the intestinal parasites. Besides, this herbal remedy for pet birds shields the liver from the damage of chemical pollutants in the air as well as in food and water supply.
Herbal Remedy for Pet Dogs:
Just like the birds, dogs are also greatly affected by some diseases. So to protect the dogs for some of the common illnesses like anemia, many herbal supplement manufacturers have developed some of the notable forms of herbal remedy for pet dogs. And specifically, one of those is the Evening Primrose Oil Liquid. This herbal remedy for pet dogs is manufactured from premium grade Evening Primrose Oil that contains Gamma Linolenic Acid as well as Vitamin E in order to maintain the skin in good condition. This comes in liquid form and is administered by dropping directly into the mouth, adding to the food, and by means of dropping it onto the nose.
Today, these mentioned forms of herbal remedy for pets are now widely distributed and marketed anywhere in the world. So, whenever you need some of those, many animal health outlets and even veterinarians are there as sources of such herbal remedies.
Germany will legalize medical marijuana next year
By Bernie Canter on May 4, 2016
Germany’s health minister announced Monday that the nation will federally legalize medical marijuana by next spring.
The country’s imminent medical marijuana plan will provide safe access to patients with chronic diseases and “no therapeutic alternative.” Moreover, health insurance companies will be allowed to cover the cannabis expenses for these patients if the patients cannot afford their medicine.
That caveat would make Germany one of the few places where health insurance applies to medical marijuana purchases. Federal Health Minister Hermann Grohe issued a press release stating:
“Our goal is that seriously ill people are looked after to the best of our ability.”
It’s unclear whether Germany will set up a dispensary system or provide the medical cannabis through traditional pharmacies.
The nation’s supply of medical cannabis will likely be overseen by the government and not independent growers.
Late last year, Germany created a special government agency to handle the production of medical cannabis. That production may or may not have begun, but should mean that Germany has begun or soon will begin growing medical marijuana for its patients.
Germany joins other nations like Jamaica, Uruguay, and Canada that have all recently federally legalize medical marijuana.
Hemp is Not Marijuana
True Leaf’s pet product line contains hemp as one of the primary ingredients; providing the health benefits of hemp is what sets True Leaf apart from the competition. Hemp anCd marijuana are different varieties of the same plant species of ‘Cannabis Sativa’. Marijuana plants contain high levels of THC. Hemp, on the other hand, is non-psychoactive and contains very little THC (less than .3% by law), but certain cultivars contain cannabidiol (CBD). Hemp seed oil, a major component of hemp seed itself – and of True Leaf Pet’s product line – has a variety of beneficial properties and is showing great promise on its own as a supplement. Because hemp oil is extracted from the industrial hemp plant, it contains no psychoactive reactors.
Hemp seed oil is extremely high in omega-6 and omega-3 fatty acids in the ratio of 3:1, which is required by dogs for optimal health and well-being. Hemp contains known antioxidants from tocopherols and hosts a variety of other beneficial properties including anti-inflammatory compounds from terpenes, plant sterols and methyl salicylate – a relative of acetylsalicylic acid or ‘aspirin’. Hemp oil helps to support the moisture level in a dog’s skin and fur, and supports the body‘s ability to heal skin disorders such as dry nose, dog acne, dog eczema, dog rash and dog dandruff. Further, hemp seed oil supports the body‘s ability to enhance blood circulation, stimulate a dog’s cognitive thinking and can help thicken fur texture and lessen shedding.
Hemp is legally refined in industrial factories for textile and nutritional use: it is often consumed and mixed into other products including cereal, granola bars and hemp dog treats. Hemp chews for dogs are increasing in popularity because of its significant potential health benefits that may include joint pain reduction, skin and coat nourishment and antioxidant support.
The True Leaf team will be in Vancouver on Tuesday, June 14: Click here to register
True Leaf Medicine International Ltd.
100 Kalamalka Lake Road, Unit 32
Vernon, BC V1T 9G1, Canada
Phone: +1 778-389-9933
Shares Issued & Outstanding: 52,800,371
Canadian Symbol (CSE): MJ
Current Price: $0.225 CAD (May 26, 2016)
Market Capitalization: $12 million CAD
German Symbol / WKN (XETRA): TLA / A14NM1
Current Price: €0.164 EUR (May 27, 2016)
Market Capitalization: €9 million EUR
Research #14 “True Leaf pushes the gas pedal and brings True Hemp to Europe“
Research #13 “True Leaf conquers the US Pet Food Market”
Research #12 “True Leaf To Sell Hemp-Based Products in 3500 Stores in the US” (March 29, 2016)
Research #11 “True Leaf‘s Product Line Now Available in 47 Canadian Retail Stores” (February 9, 2016)
Research #10 “True Leaf‘s Selling Fast” (December 10, 2015)
Research #9 “True Leaf Expands to Europe” (November 2, 2015)
Research #8 “True Leaf Unveils New Product Line” (September 17, 2015)
Research #7 “Another Key Piece for the True Leaf Puzzle” (September 8, 2015)
Research #6 “True Leaf Pet’s Hemp Chew Product Line to be Distributed Across Canada” (August 12, 2015)
Research #5 “Interview with True Leaf‘s CEO Darcy Bomford“ (August 6, 2015)
Research #4 “One Step Closer Becoming A Licenced Medical Marijuana Producer“ (July 21, 2015)
Research #3 “True Leaf on its way to production“ (June 5,2015)
Research #2 “True Leaf To Enter The Pet Food Market With Hemp Products In Fall of 2015“ (April 9, 2015)
Research #1 “True Leaf Medicine International Ltd. Goes Public“ (February 9, 2015)
Disclaimer: Please read the full disclaimer within the full research report as a PDF (here) as fundamental risks and conflicts of interest exist.